A call to arms on ad-based software

29 February 2012

An interesting opinion piece from Dave Winer.

Software as a product, once all of the engineering has been done, has very low COGS, cost of goods sold. Because of this low cost to produce, I believe that people don’t value it. This leads to them considering it OK to steal software. As a response to this fact, the industry has developed free models where the revenue is generated based on ads, premium services and other scamsschemes.

Can we change our collective values, does the industry need to force a new path or…? Long term as the COGS of all products continue on this trend line, that which is considered valuable today becomes of less value and thus OK to steal. At some point, everything is of no value and we won’t have any either.

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